FOR SAAS FOUNDERS
Customer
Education
Tovana builds the self-serve systems that help your users succeed,
without needing to contact support every time.
without needing to contact support every time.
We’re Tovana — a Customer Education Studio for SaaS companies. We build the systems that help your users learn your product, get value faster and stick around longer.
Customer Education
Help Center
In-app Onboarding
Support Automation
Lifecycle Emails
Knowledge Base
Customer Stories
Work that moves the needle
How ArtPlacer went from email-based support to a scalable customer operations system
Tovana helped ArtPlacer transform its customer operations by implementing a scalable helpdesk system, chatbot, help center, onboarding product tours, and customer analytics — turning a fully email-based support workflow into a structured, data-driven support experience.
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What we do
The full experience stack, handled.
We don't do one thing. We do the whole experience layer, from the first email to the in-app tour to the help article a user finds at 2am. Everything that happens between "signed up" and "advocate."
Knowledge Base & Help Center
The foundation of self-serve. We design, write, and structure your knowledge base so users find answers on their own, before they ever open a ticket.
AI Support & Conversational Design
Smart support that works while you sleep. We configure your AI agent, design conversation flows, and connect it to your knowledge base so it actually resolves issues instead of just deflecting them.
In-app Onboarding
First impressions are built inside the product, not in a welcome email. We design the flows, tooltips, checklists, and modals that get new users to their first win fast.
Lifecycle & Onboarding Emails
The education starts before users ever log in. We write and build the email sequences that guide new users through activation, drive feature adoption, and bring the quiet ones back.
A partnership, not a transaction
Tovana embeds into your team's rhythm. We partner with your team to understand your product, your users, and your goals deeply enough to act as a true team member.
Here's what that looks like in practice.
Here's what that looks like in practice.
01
Discovery & Audit
We start by understanding your product, users, and current experience gaps. Deep listening before any doing.
02
Strategy & Roadmap
We map the full experience layer and prioritise what will move the needle fastest for your stage of growth.
03
Build & Implement
We design, write, and launch — working inside your tools, not alongside them. No handoff chaos.
04
Monitor & Iterate
We set up analytics, track adoption, and keep improving. The experience grows as your product does.
Why Tovana?
Words of our clients
Don't take our word for it. Here's what founders and CX leads say about working with Tovana.
Thoughtful, organised, and deeply capable
Tovana took the time to understand what we do and what we’re trying to build, and brought a calm and highly experienced hand to every part of the work. When a third-party contractor wasn’t quite delivering, they stepped in to address it before we even had time to raise it. I’d happily recommend Tovana to any team looking for someone thoughtful, organised, trustworthy, and deeply capable.
Matthew Hayes
CEO at Citizens
CX that scales without growing your team
Tovana transformed our CX from day one by building automations that reduced tickets, sped up resolutions, and improved user satisfaction.
Ilai Szpiezak
Co-Founder, Dolphin AI
Smart, strategic, and no hand-holding required
Tovana came out of the gate asking exactly the right questions, moving fast, and communicating clearly every step of the way. If you’re a small or mid-sized business looking to outsource smart, strategic work without hand-holding required, this is the real deal.
Kyle Minckler
Charity Tracker, CX Lead
They trusted
